Why are shoes so hot?

28/08/2019
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Recently, I was surprised by a word: "Fried shoes."

"Post-70s generation fry stocks, post-80s generation fry houses, post-90s generation fry COINS, post-00s generation fry shoes".While I'm still thinking about missing billionaires because I didn't trade bitcoin, trading bitcoin has long gone out of fashion, and young people are going to trade shoes.

Watching the overwhelming news on the Internet and staring at the shoes of refresh, a once popular Internet buzzword appeared naturally: "you are OUT!"Indeed, if "shoe-frying" is anything these days, it's really "OUT.""Fried shoes" group of crazy, absolutely let people surprise.

How hot is Fried shoes?

For example, on the first day of the opening of AJ flagship store in vientiane, shenzhen, hundreds of people queued in the rain to grab a limited number of COINS.It's a familiar sight. Lottery tickets, which were common during the boom years, are now being used to buy shoes, not just for vanity, but for investment (and, of course, for vanity).

And, the person can not only play, but in a serious business, that night suddenly rich speed, absolutely will let a person to middle-aged, stock for many years, small achievement of you doubt life, issued "hate not born after 00" the lamentation.This feeling of making a hobby into a career is not particularly happy.

"A wall of Fried shoes, a flat in Beijing."

"Stir-frying stocks is better than stir-frying currency, stir-frying currency is better than stir-frying shoes."

This is no exaggeration, as evidenced by this example:

In hangzhou sneaker circle, a kun, who was born in 1996, is a famous player. It is said that he has not only achieved the freedom of pocket money, but also bought his first apartment in hangzhou this year."In good times, I earn 30,000 yuan a month, but I definitely don't earn much."

However, these stories are online, whether true remains to be seen.

How much can you earn from shoe-frying?There are data to back it up:

In February 2017, adidas launched its new "coconut shoes", which cost less than 2,000 yuan and soared to 10,000 yuan within a week.

In September 2017, a pair of NIKE's off-white ×Air Jordan 1 sneakers, priced at 1,299 yuan each, was sold for 12,000 yuan shortly after its official release.The price of the AJ1 with the white, black and red matching color soared to 70,000 yuan in just two years, an increase of more than 4500%!

In 2018, Travis Scott teamed up with Air Jordan to sell a pair of sneakers for 1,299 yuan, which shot up to 8,000 yuan in less than a month.

More recently, a pair of AJ1 sneakers, which will be released next month, has been sold for as much as 4,500 yuan, according to a website.A pair of shoes initially sold for more than 1,000 yuan, and soon sold for tens of thousands of yuan on shopping, an online platform.

From this point of view, these shoes are not just now to start speculation, just recently began to go crazy.

But that's not all. When a pair of shoes is photographed for $17 million, do you have any doubts about life?Currently, the most expensive shoe in the world is Air Yeezy2(Red October), which was sold online for $17 million, or hundreds of millions of yuan, even though the shoes are studded with diamonds."Billions of dollars for a pair of sneakers?Forgive me for not understanding the world of the rich."

Why on earth has "Fried shoes" become so hot?Small make up not only don't understand the rich world, also don't understand the young world.

But those three words are understandable: limited edition, star power and speculation.

Adidas, Nike, Air Jordan and other shoe brands have launched a strategy of "hunger marketing". Some series of shoes are sold in limited quantities. Not only are online official websites required to draw lots to obtain the purchase qualification, but offline physical stores are also full of long lines of customers.With such a scarcity of products, it's no surprise that young people are flocking to them.

Of course, "demand exceeds supply" will give rise to speculation. The "shoe-speculating party" will be dedicated to shoe-grabbing, and then sell the shoes at a high price to earn high profits. With the help of interest groups, the price will be pushed up naturally.I remember some time ago, a colleague said to help his son to grab a pair of limited edition shoes, several people did not help to grab, at that time, but I believe!

Moreover, the enthusiasm of Fried shoes is unprecedented high, and also gave birth to many sneaker exchanges, such as poison and nice. These exchanges started sneaker electronic trading, and the whole page has timeshare chart, k-chart of trading on a trading list, and data of rise and fall, which can be regarded as a professional financial speculation platform.

"Fried shoes earn millions every month" has become the height everyone wants to reach in the circle of Fried shoes. Everyone wants to make a fortune by "Fried shoes"."Ten years ago you missed buying houses, five years ago you missed buying bitcoin, and now you miss buying shoes?"Became the "legitimate reason" that Fried shoe party people pursue wind mouth.

See here, if you really impulse to follow this "evil wind", that can not be good.Isn't it true that once you get serious, you lose?

Remember a friend said: "when a house only has a living function, and is no longer a symbol of the status of successful people, it lost the momentum to rise."The same is true of shoes. When they are only shoes, they are not far from falling from the sky.

Remember the world famous "tulip event", when a bubble was blown bigger and bigger until, bang!

As the story goes, tulips were introduced to Western Europe from Turkey in the mid-17th century. At that time, small quantities and high prices were regarded as symbols of wealth and glory by the upper class.In 1635, the craze for buying tulips spread into a national movement. People no longer bought tulips for their intrinsic value or for ornamental purposes, but in the expectation that their price would rise indefinitely and profit from it.On February 4, 1637, the tulip market suddenly collapsed. Within six weeks, prices had dropped by an average of 90%.The tulip incident, the first recorded financial bubble economy in human history, indirectly led to the decline of the Netherlands as the financial center of Europe at that time.

Domestic, of course, the fry ginger Fried, Fried garlic, apple, Fried iron ore that is the story of countless, more BieLun fry, estate planning, these people are with the current of "fry shoes wind", appear to be normal, but the pig can fly to heaven, have fall to the ground, as to be born when hit who even batter to death, it is unclear.

Think about once was a circle of idols, because of currency suicide hui yi, is it possible to let "ready to move" you calm down.Anyway, as a small series of melon people do not understand why shoes so "red", after all, shoes are used to wear, is not it?